Under Down Under - brochure inside

Under Down Under

Rebranding for a growing market

Cathy McAuliffe Design has worked with Under Down Under (UDU) for many years, designing brochures, stationary and signage. In 2016, the original brand was given a freshen up, to appeal to a wider market of independent adventure travellers, as well as traditional backpackers. Also, the specialist business Spoke was created, and now operates from Hobart's Domain, offering bike hire and bike shuttles. The Spoke brand had to marry into the existing brand Mt Wellington Descents, as well as relate to the master UDU branding.

Under Down Under - spokeUnder Down Under - spoke signageUnder Down Under - day brochureUnder Down Under - business cards Under Down Under - map

Under Down Under - posterUnder Down Under - adUnder Down Under - brochure front