RTBG Small Signs
Rewarded for curiosity
The Royal Tasmanian Botanical Gardens (RTBG) hold a special place in a lot of Tasmanian hearts. It's a place of discover, fun, connection and memories. As part of the multi-year brand roll out, a range of little signs were produced. They were placed around the Garden by the horticultural and grounds person staff and the locations were rotated regularly. Some signs point to special seasonal flowering in the Gardens, some helped to educate people and some invited a closer look. Visitors to RTBG were rewarded for their curiosity and sense of adventure by finding these signs. Internally, these signs also helped to engage the staff on the ongoing branding around the Gardens, many people have been working at RTBG for a long time and addressed reluctance for change.