A range of branding options
Medhurst Equipment, who have been operating since 1912, offer a massive variety of kitchen supplies and services. The identity needed to reflect the company's history, as well as show their range of products to both the general public and to industry professionals. Cathy McAuliffe Design developed a matching set of ten logos that could be selected to communicate with these different audiences. Staff members chose their 'icon' to include on their business card. A wallpaper of all icons was developed and has been used extensively online, printed and store external signage. With the uniting and energising saffron orange tying the different logos together, this brand demonstrates a lateral and flexible approach.