Cherry Vital

Developed to test the market

Cherries have been known to help with symptoms of gout and can improve circulation. Tasmanian company Reid Fruits have crushed their local cherries to create a tasty and healthy boutique tonic. They needed a fully developed label to gain market traction and sales within India, China, Singapore and Sydney to prepare for export. These illustrations were created to differentiate this remarkable drink within a busy asian environment and to possibly also sit comfortably on the shelves of boutique cocktail bars across the country. A range of well known symbols and characters were drawn and coloured using inks and watercolour, all representing different aspects of wellbeing and strength.