Fruit Growers Tasmania

Brand refresh and new website

Cathy McAuliffe Design has designed Fruit Grower Tasmania's Farm Gate Guide since 2009. This glovebox guide is distributed around the State, giving travellers information about fruit sales, picking opportunities, cellar door sales and travelling times between regions.

In 2016, a brand refresh was undertaken, including a new set of logos, website and the redesign of the Farm Gate Guide. New participant ads were designed, and the map was overhauled.

The website, built by Webmistress, included the development of a Grower's Hub, translating abilities and employment posts.

The result of the rebranding was clean and fresh communication over both digital and traditional spaces.